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Nike Air Max Deluxe – The One That Got Away

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The Air Max Deluxe released back in 2018 to mixed reviews. I was working at the Size? store in Bristol at the time, and therefore witnessed this reception first hand. I remember seeing them on shelves thinking they were a decent looking shoe. Not having seen them before, I was intrigued by the shoes unique upper. I was sold by the interesting “oil spill” colourways but was put off by the £160 price point. At the time the Nike Vapormax Plus were flying off the shelves. Although they were £170, we could barely keep enough stock and were no doubt our bestselling shoe. I wasn’t the biggest fan of them myself, the Vapormax line had been a cool concept to start off with but practically speaking, the sole didn’t feel stable enough for me. Whilst an impressive feat of technology, they were more of a gimmick in my eyes. That’s just my opinion though, I have spoken to a few people who have used them as their daily running shoe.

Nike Vapourmax Plus

For the most part, I watched the Deluxe’s sit on shelves. They sold steadily, but it wasn’t till they went on sale that they really started to pick up. I would glance over at them every day, tempted by the loud colourways. The blue, white and orange pair had really spoken to me, two of my favourite colours on one shoe, it was a no-brainer. I went up to the stockroom on my lunchbreak and luckily we had one pair of UK12s. I put them on and to my dismay, they felt awkward. The two little nubs on the back of the inner heal didn’t bode well with me and the upper seemed stiff. Unimpressed, I placed them back on the shelf and left behind the thought of owning a pair.

Days later, the love for them had still lingered. Each shift I’d find myself picking them up off the sale rack. “Give them another chance” I thought as if they were a past lover … after all, beauty is pain. That week they did garner quite a lot of attention, they seemed to be the favourite colourway after the black and iridescent joints. Every time a customer would ask to try them on, I would breathe a sigh of relief when they didn’t say UK12. That was until my luck ran out. I had a gentleman in his late 30s come up to me, an unexpected choice for such a customer but a solid one nonetheless. He’d asked for a size 12 and my heart sank. As I climbed up the stairs and into the stockroom, I convinced myself that there was no chance he would actually go through with buying them. No way. Impossible. I brought them down where he tried on the left foot, took a few steps and looked at his wife. He said, “yeah these are good, I think I’ll take them”. I looked back at him smiling through the pain.

Convinced he was going to bale last minute; I took them up to the till and watched the transaction being put through. I needed to see for myself that the pair was gone, like some form of therapy. My colleague bagged them up, he knew I had been mulling over that pair for some time so had a little smile on his face. The Deluxe’s eventually left the store never to be seen again. A few months later the “No Sleep on Tour” Skepta collaboration came out, but it just wasn’t the same.

Nike Air Max Dealuxe x Skepta “No Sleep On Tour”

A whole year later and the World was a very different place. We were about a month and a half into lockdown and it had been time since I had bought any shoes. Having more time to browse, it was hard not to find steals as people were worried and letting pairs go for cheap. I came across the Deluxe’s in the fabled colourway for £60. They were practically new, so it was an easy decision. A few days later the Post man knocked. It had been a long time coming. I smiled and grabbed the delivery off the floor. Taking them into my room I carefully opened the package, seeing those blue lines shimmer through the slit I just created. I ripped the package open, hoisting the shoe up into the air like Gollum holding the ring in the fiery pits of Mount Doom. They were mine, my own, my precious… Nah, I’m kidding but I was certainly gassed.

Accurate portrayal of me finally owning a pair of those blue and orange Air Max Deluxe’s

It was sunny day, so I whacked them on ignoring my already questionable lockdown outfit. They were comfier than I expected. They must have just needed some time to break them in. “I must thank the previous user via the Depop review” I thought to myself. Since then, they heavily featured in the rotation as they coupled well with the baggy Calvin Klein denim I had found on eBay that same month.

I now vowed to try and pick up any Air Max Deluxe I come across that goes for less than £50. Like some budget version of Thanos collecting the infinity stones. Currently, I sit on two pairs of the blue and orange colourway, as well as the ‘Midnight Navy’ pair that I picked up last week. I recently was watching the Complex Sneaker Podcast where one of the hosts Brendan Dunne, was of the opinion that they did in fact flop. With the US being less of an Air Max market than the UK and Europe, I can imagine him being correct. The Deluxe managed to do well for a first-time reissue, certainly grabbing an entirely new audience that ended up loving this lesser-known Silhouette.

@toni_brugnoli making the Deluxe’s look good.

I don’t see them about too much anymore, most of them having been mashed up by the festival circuit the same year they were purchased. No longer do they traverse the pavements of Manchester or anywhere else for that matter. I don’t that mind that though, in fact I almost prefer it. I’ll keep wearing my pair, feeling happy whenever I look down at them wrapped around my feet.

Me on that fateful day.
Shoes

The Nike Court Tradition BRS – a Forgotten Silhouette

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It’s 2010. Mackenzie tracksuit tops are big on the school playground. Guys are using those small Nike string bags at school. Those ridiculously small Nike bookbags or also everywhere, as AJ Tracey confirms in his song Provisional License, “Old school I had the tiniest Nike backpacks, all of my books them bent up”. He’s not lying, everyone I knew who used those also had the most mashed up books. Another big memory from back then was the Superdry jackets that had about 50 zips on them. Guys would have them zipped up halfway with the most questionable gelled up hair. Thank goodness for Virgil and Kanye who made it their goal to “raise the overall taste level of the world”. However, my first example of their ‘improved taste level’ was in the form of the shutter shades Kanye used to wear. I came across them in Primark and bought a yellow pair which in hindsight, looked ridiculous.

I suppose for most, your pre and early teens are an awkward stage. People have just stopped being dressed by their parents, so they need to figure out what clothes means to them. It’s a journey to say the least. One piece I look back on with pride, are my Nike Court Tradition 2’s. A pair I in fact recently picked up off eBay for cheap. People have been sleeping on them and let it stay that way. Anyway, my mate and his older brother had a pair. They were the football Coaches kids which already put them on a higher level of cool, at least in my eyes. Having said that, the Coach would without a doubt, wear a pair of these Lonsdale shoes to every practice. What’s worse is, he always pulled them off. The drip was relentless. That’s how I remember it but memory can be a funny thing.

Every time we’d go about town, my mates would be wearing their pair of BRS’. They had the Velcro editions and I’d be glimpsing down at their feet, completely jealous. It took me a while, but after some nagging, I managed to convince my mum to get me a pair. We headed down to the local Sports Direct where I would often window shop. There was an array of DC and Airwalk shoes on wall racks as usual, but I wasn’t after that. I went over to the scary Store Manager to ask if I could try a pair on in my size. He always had a crazy look in his eye, like he would just go off at you if you rubbed him the wrong way. Whenever I’d walk in, there was always a 50% chance that he’d be shouting about something or someone. Hope he’s doing better these days. Luckily, he was in a good mood that day because next thing you know, I was trying on a pair of size 9’s. I went for an all-black pair with laces. The first three eyelets were different neon colours which I thought gave them a nice pop. My mum wouldn’t let me near the Velcro pairs that my mates had in fear that I’d turn into a degenerate. Parents have a funny way of thinking sometimes. I walked out 5 minutes later with a fresh pair in a brown Nike Box (a feeling I truly miss) in my massive Sport Direct bag. Mission success.

The only pair of BRS’ I could find with the different coloured eyelets. My pair was similar but with neon colours.

Since they were a general release and had a cheap retail price, the leather on them was of low quality. This worked out well for me as they had plenty of miles put into them and never creased too badly. The shape of them was excellent and the embroidered outline on the swoosh was a beautiful detail. I really loved my pair and had some fond memories in them. There was this one time I got pushed over by some guy outside my local Newsagents whilst wearing them. However, I was off balance to begin with so it’s not like I could blame the lack of traction on the soles. Bar that one terrible memory, all of them consists of good times and sunshine. I look forward to adding some more positive feelings to the pair I recently picked up off eBay. The Nike Court Tradition 2 is a shoe that I feel a lot of people have a past with, but one that no one really talks about. Viva la Nike BRS!

These were a cold pair that I always had my eye on. The neon eyelet and the 3M heal tab was something else!

[Upon finishing writing this, I may have actaully had the pair above with 3M hit on the back. I feel like I used to want to have the back of my shoe on show for some reason and that seems more than fitting. If that is the case then these were the building blocks that made up my love for the Air Max 95 Neons]

Shoes

My Questionable College Shoe Rotation

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It’s safe to say my college rotation wasn’t the best. Nor was it the worst by any means. Oh and when I say College I mean ‘high school’, the two years of education before University. Just in case we have any American Readers. Having only fully started getting into sneakers the summer before starting college, there was a lot of learning to do. I remember wearing my Vans Old Skools for a large portion of the first year. They were on the brink of being too small but because of the simple colourway, they were easy to wear.

Vans Old Skool

I then moved finally gained the courage to wear my Reebok x Palace’s. I managed to get the last UK12 that summer off of END clothing. An extremely lucky find. These got a lot of complements throughout their use. A great shoe to this day. I really put the miles on them and eventually ended up having to retire them after X-Fest in summer 2016. A good 3 year run to the point where the Triferg logo started fading off the back of the heel.

Reebok x Palace

Then onto second year. I found a love for Reebok after the Palaces gave me a good run and many a compliment. I found a cheap pair of black Ventilators off Buttery Store, a site which has now closed, I think they were £40 quid. They fit half a size big and upon reflection, was not the best Reebok shoe I could have chosen out of their line-up. Somehow, I ended up missing the Workouts, Revenges and even the Club C, a novice mistake. I think I was fond of the little window at the bottom of the shoe which let you see the Hexalite midsole technology. I did end up picking up another Reebok Ventilator after this stupidly. The Reebok x Major DC shoes, which had a detailed pink 3M toe box with an iced out sole that had a blossom tree underneath it. I was a huge fan of the blossom tree under foot however I haven’t worn them to this day. They have literally sat at the bottom of my cupboard since 2014. The Ventilator did end up going on to get some love with Kendrick Lamar doing his first collaboration project on that silhouette. A few years prior to that you had shoe stores like SNS and Hanon doing their own renditions through collaborations. So I guess my love for the model in hindsight was justified.

Reebok Venitalator

I actually ended up swapping these for the week with my mate at college. He was the only other UK12 I knew and had picked up a pair of Nike Trainerendors back when they had ACG on the tongue and not Nike SB. By that point he had mashed up his pair as well, so it was a relatively fair trade. I came out on top as the Nikes were a lot comfier than the Hexalite technology. Not to mention the mesh toe box on the Reeboks was pretty chewed up by that point. Come to think of it, I’m not sure why he did swap, probably because he thought he fancied some change in his life. It’s the little things in life as they say.

NIke Trainerendors

I managed to find a cheap pair of Adidas ZX Flux’s for sale on their website for something ridiculous, like £28. It was a UK12.5 and was made up of a single Tree-camo upper. This was back when adidas had a good thing going with their ZX line. I remember there being a lot of buzz for the iridescent pairs.

Adidas ZX Flux ‘Iridescent’

Adidas at the time were also doing at ‘create your own’ ZX section on their website where people could upload a photo for their upper. I remember people trying to get away with jokes designs and some pretty non-PG photos. Clearly, they’d found a loophole in the system. Kind of like how Barclays did those custom Bank cards. All I used to see on The Basement were people with Bape Camo cards, I was almost convinced to create one myself. Having been to a Flux Pavillion concert Shepards Bush a few years prior to having these, I did knickname them the Flux Pavillion’s … I don’t know what I was thinking. On a side note, what actually happened to the guy?

NIke ZX Flux ‘Tree Camo’

I have literally had my ZX Flux’s up on my Depop account since the summer of 2016 and no one has bought them. That’s a total of 6 years. They’re even up for £18 all in now and they still haven’t budged. I suppose that’s more of an indication on peoples view of how these aged.

The last edition to my college rotation was a pair of black Eric Koston 2’s with a gum bottom. These got equally as mashed as the Ventilators in the end and probably got more use than any shoes on the list. If I were to rank these, I would definitely place these as a close second to the Reebok x Palace’s. At the time the Koston Air Max’s were everywhere. I even had two of my mates arguing about “who got theirs first”. They had both got the Black pair with the white mid-sole colourway, the only difference was one has a mesh upper and the other was canvas. I remember them looking to me to ask which pair had come out first to which I just laughed. I couldn’t be bothered with the silly argument, sitting there feeling superior in my Koston 2’s. Whilst I don’t think the silhouette aged too well, I still think it’s a Nike shoe that garners respect.

NIke Eric Koston 2

Overall, my rotation definitely was not the best out there. It consisted mostly of General release shoes that had hit the sale racks. I knew of the Jordan 11s gamma blues that released in 2013 but at the time, shoes that price were just way too expensive for me. I did manage to get a pair of Columbia 11s though in my second year of college, but they never got worn. I wasn’t brave enough at the time and my jeans weren’t baggy enough to sit on them correctly, so they’d end up looking like boats. I did amass a decent collection but as far as the ones that got worn, well those you already know about. Looking back, my shoe knowledge and rotation has vastly improved but it’s all part of the experience. You just have to look back and smile!

Shoes

4 Skate Shoes That AREN’T Nike Dunks

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Here’s a Nike shoe I’ve never seen before. Whilst browsing the eBay for “Eric Koston” shoes I came across a load of hip skate shoes. A lot of them were from his Es and Osiris period, however there were a few I’d never seen before. Below I have chosen a few cool ones that I came across and yes, they are in fact for sale. What a wonderful world we live in.

I have put the links to buy them after each description but depending on when you read this article, they may have unfortunately sold out.

  1. The Nike Air Zoom E-Cue

These are a pair I have never seen before in all my years of browsing. It’s always an enjoyable moment when you come across a pair that are completely alien to you. I do think they’re an interesting looking shoe, reminding me of my Air Rejuven8 pair I wrote about in an earlier blog. The upper is comparable to the Nike Air Kukini’s with its melded rubber cage upper and mesh underneath. These were a far cry from your usual skate shoes that were releasing back in 2004, mainly because they were not being predominantly made up of a canvas upper. Yet the rubber-cage would have been able to withstand a lot of wear. The zoom units themselves are not located in the midsole like you would expect, but in fact embedded in the in-soles themselves. This was a useful feature because given that Zoom units do in fact pop after time, you as the customer would have been able to purchase another pair of insoles and the cushioning system would literally have been good-as-new. Another shoe that uses the cushioning technology in the in-sole rather than the midsole was the Nike Air Vis Propensity, which did in fact place the air unit itself (crazy right) in the in-sole, with a little viewing window at the bottom of the shoe.

I would not be surprised if the Kobe 6s took some inspiration from the Air Zoom E-Cue. Just to double check my intuition, I Googled who designed both shoes and in fact, it WAS the same designer! Eric Avar was responsible for designing the Kobe 6 in 2011 and the Nike Air Zoom E-Cue back in 2003/04. Not only was the silhouette very closely related but the idea of a heavily textured upper was too much of a coincidence. The use of Zoom technology in both shoes also confirmed my suspicions.

You can purchase them here

NIke Kobe 6

2. Poynter Skate Shoes

I have never heard of this Skate brand before, let alone seen this model. I am a fan though, from the Air Max 95 lacing system, the mudguard, and the gradient colourway, what’s not to like? The Midsole is a little questionable as it doesn’t look entirely functional for the activity it is built for. The narrow heel on the back does not bode well for landing on and looks a bit unstable. I see hints to the Adidas Training PT with the circular design integrated into the midsole. This particular gradient colourway reminds me of the rare Air Max BW/TN hybrid you occasionally see pop up on your Instagram feed from a real Nike Head.

You can purchase them here

Adidas Training PT
Nike Air Max BW/TN

3. Aeon Skate Shoes

I believe I may have come across this brand before, but I am not totally sure. Maybe I’m just getting confused with the saying “Eons Ago”. Who knows? I have definitely not seen these pair before though. I see influences from Osiris D3 in the vent like circles you can find on the mudguard and toe box. The little strap and top eyelet holder is also quite a cool feature. I’m unsure if these are pre-Nike Flywire so could have had a part in influencing that. I question the overall practicality of this feature, as in this case it does look a little gimmicky. How much extra pull or tightness around the upper can you really gain from one eyelet after all? The biggest comparison and first shoe that sprung to mind upon seeing this was the Jordan 14. Those ridges upon the white panel really draw closely on the iconic side profile of the 14. Overall, I’m not too enticed by the colourway, but I could 100% see myself rocking a pair of these. Some baggy denim or cargos sitting on top of pair like this would do very nicely.

You can purchase them here


4. Savier Staba Skate Shoes

The heel tab branding looks very similar to the Satta logo but apart from that nothing really sprung to mind at first. An interesting shoe to say the least, but I’m not sure that these would get much wear out of me. After a while I finally started seeing what era it was being inspired by. The eBay seller states that he thinks these came about in 2001 which would make a whole lot of sense. The chunky low top feel of this shoe initially reminded me of the Jordan 15. However, it was more closely linked to the designs of the Jordan 16 and 17. That use of hard plastic to create a techy component feel to this shoe was a large design movement in the early 2000s. You can see this throughout a lot of footwear at the time. The start of the new millennium had every designer focusing on “the future” and their take on whatever that would be. Another shoe that uses that tries to reach for that forward thinking feel was the Adidas Kobe 2. That was my best comparison I came up with and a very apt one at that in my opinion.

You can purchase them here

Adidas Kobe 2
Jordan 15

Check out this solid read on the History of Skate Shoes by Sneaker Freaker.

Shoes

The Nike Air Fishnets? What’s this Shoe Called?

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The Nike “Fishnets”

I picked up this shoe from eBay the other day. It cost me £39.54 after shipping. It arrived at my house. No original box and therefore nameless. Like a lost puppy. Except this puppy was made to be stepped on. Alas, not my best comparison. I sent a picture to my other trainer enthusiast friend to which he replied “Terrible, Nike Fishnets is it?”. An unsurprisingly mocking reply. Yet I did admire the creativity. Eager to find out the name of these webs, I wasn’t going to settle for the Nike Fishnets.

I was surprised to see the production label reveal that they were made back in the early 2008. My memories of free run technology were based on the 2011-14 era. I am in fact indebted to the Free Run 4.0 Flyknit model, which somehow saved my foot from a rather nasty puncture back in 2016. Having just had another ingrown toenail operation that summer, I went back to my part time labouring job with a comfy pair of 4.0’s on feet. Whilst throwing away some wood onto the burn pile I clearly wasn’t wearing appropriate footwear, as twenty minutes later, I pulled out a 10 cm nail lodged between the gaps in my sole. I looked up to see the faces of the three gentlemen who I was working with at the time, “That’s why we wear work boots mate”, they said unimpressed. I haven’t gone back to labouring since.

Nike’s 2004 Zvezdochka

The Fishnets were too late in the 2000s to belong to the Alpha Project Line up too. There was undoubtably inspiration drawn from Nike’s 2004 Zvezdochka, a modular designed shoe made up of four distinct parts. This was during Nike’s early 2000s exploration into techy and sustainable design. Whilst they were similar, they were no where near as flashy or techy. The bottom of the shoe was Free Run-esque in terms of its tread, but lacked the large splits between the pods which was essential part of the “free” aspect of its design.  

The plastic toe on the shoe is taken straight from the Presto which is a more obvious comparison. The shoe would basically be a Presto had it not been for the cage which surrounds the soft upper. The closest comparison I can think of is the Nike Air Kukini. Another shoe in the Alpha Project range, combining a soft and caged upper for extra support much like the pair I got from eBay. The difference between the two is obviously the exposed air unit and the melding between the two types of upper. On a side note, the Air Kukini is rumoured to be getting a rerelease this year after originally coming out in 2000.

Nike Air Kukini – pic from Sneaker News

Luckily, I remembered the old trick of typing in the serial code into google. Within milliseconds I saw my shoe pop up on screen. The Nike Air Rejuven8. An article from Sneaker News containing my colourway came up on images. Nike Air Rejuven8 – Summer 2010 Colorways was the name of the post. Considering the shoe label stated these were made in the first quarter of 08 suggested production on these may have been slightly more complicated. I must have scrolled past the Rejuven8 name on a website back in the day as the name does not seem totally alien to me. Another successful find on eBay from a decade-old, under-the-radar silhouette, good times!

Now I have the name and the story, I can walk around in them with a less confusion. I no longer had to worry about a sneaker enthusiast striking up a conversation on the pair wrapped around my feet. Name or not, what doesn’t change is that they’re comfy and easy to slip on, a key design feature which came out of the cosy era of lockdown. You may catch me in these post hike as a recovery shoe or even roaming round the concrete streets of a city providing 2K Nike innovation vibes. The shoe itself does fit in today’s climate of parachute pants and overly-water-repellent youths, so count me in (although considering they are already mine, that was a given).

A not-so far cry from the 3D printed shoes of today, there are futuristic elements present within the Rejuven8. One comparison that comes to mind is the Zellerfeld shoe which is currently gaining a large fanbase. Both shoes have taken the traditional leather or synthetic upper and thrown it out the window, opting for a more breathable and ergonomic feel. The collab between Heron Preston and Zellerfeld is heading towards the right direction in terms of the sustainability and flipping the script on the traditional idea of the shoe. I would not be surprised the Nike Air Rejuven8 was up on the first set of mood boards for the Zellerfeld shoe, a passing of the baton in futuristic design.