I finally got my hands on a pair of Stussy x New Balance 990v4s again. Owning a pair reminded me of all the personal memories I had of the shoe and what great individual journeys a shoe can have.

I first bought them for £150 at FP during Christmas 2016. Back then, the 990v4 retailed for £190 as opposed to £210 now, with the only size left on sale being that UK12. My payment got declined several times before it actually went through. I had to use my Christmas money to afford them because I was a student at the time. Student life, classic.
After I received them, I’d whip them out of the Made In USA New Balance box and admire how great the beige suede was. But in doing so, I became afraid of dirtying them too soon, a problem a lot of sneakerheads have. Luckily those days are over for me, as there isn’t enough time on earth to be precious about footwear.

I kept them on ice all throughout the second year of Uni, eventually wearing them during my final year as I only lived around the corner from campus. I would literally crawl out of bed at 08:50 and make it to the Monday morning seminar at 09:05 – the cheek of it. At least my Stussy 990v4s still looked crispy.
Most notably, I ended up wearing my 990v4 Stussys while getting my tonsils out in 2018. Which seems like an odd thing to remember, but that is indeed the nature of the beast. In hindsight, they were a very strong choice of footwear. For anyone getting their tonsils out, may I suggest a pair of New Balance 990v4s. I digress.

Then, while I was resting in the hotel post-operation, I coughed too hard, sending a little blood spurting out. The doctors had warned us about this possibility in all fairness.
I was patiently waiting for my Uber with a mouthful of blood when a drop fell onto the toe box of my cream 990v4s. I was too busy keeping my head up at the time, so I didn’t notice until later. My poor mum, who was witnessing all this commotion, was such a nervous wreck that she forgot my birthday at the hospital reception. The blood stain never fully came out.

A few years later during the first set of lockdowns in 2020 I sold them to a fanatical Stussy 990v4 collector in Denmark. I would see my pair hidden among his collection of four or five on his Instagram, thinking at the time they had gone to a better home. Alas, it wasn’t long until I regretted selling, especially after seeing how much they went for on the secondary market. With New Balance being the new cool shoe alongside all the JJJJound collaborations at the time (2022/23), the Stussy v4 built somewhat of a cult following online. It’s interesting how these cult followings build up after the fact.

However, with luck on my side, a colleague at work asked me if I wanted his old pair of UK12s as they were too big for him. I said something along the lines of “absolutely, how much do you want for them?”, to which he replied, “Nothing, you can have them for free”. He giveth and he taketh away. When I got them in hand, the pair was a little more cooked than expected and was in fact a UK11.5. Regardless, I was happy that I had the Stussy x New Balance 990v4s back in my possession.
Now, I can make memories in this grand old shoe once more.


















