Tag Archives: shoe people

Shoe People: The Cobbler in Valencia

I’d just finished having the best Pina Colada of my life when I came across a cobbler in Valencia. Part of the exterior of the market near Russafa, I noticed the stack of shoes behind the long countertop. The word “calzado” had also stood out to me, having now understood its translation after my trip to the Dominican Republic (shoutout to the staff at the library in Centro Leon!).

front of Zapa-terios shoe shop in valencia spain
front of Zapa-terrios

I took out my phone, wanting to take a landscape photo of the shopfront, questioning if I should ask to take a photo first. In my slightly tipsy state, I decided to ignore that instinct and photograph it anyway. As you can see by the image, the slightly ticked-off owner was not best pleased.

example of spanish cobbler shop with shoe shelves full of orders needing to be fixed
cobbler shop shoes waiting to be fixed

“Sabes que es de mala educación no preguntar primero”(you know it’s rude not to ask permission to take the photo first), he says to me as I approach to say sorry. I quickly explained how I write about shoes and was interested in the cobbler shop, to which his tune had only slightly changed.

back of cobbler shop full of fixed footwear

He told me he had worked in the shop for over 35 years, and that was just since he joined, as the shop had existed long before him. They could fix almost any sort of shoe-related issue or at least give it a good go.

This is unlike the majority of your Timpson’s, a chain of cobblers in the UK, as a lot of the more complicated wooden sole work can only be fixed once sent off to the HQ. This is something I discovered at my local shop after enquiring about the crack in the heel of my Bally Loafers. Although he’d previously helped me out with glueing my ancient eBay finds, so shoutout to him.

front of cobbler's business card based in valencia spain
front of the shop’s very practical business card

The cobbler then explained the name of his shop Zapa-Terrio, handing me his business card to explain it further, as I was clearly missing the pun. I finally nodded, acknowledging the great wordplay.

cobbler business card lady naked posing half desheveled
back and less practical side of the business card

I then turned over the cobbler’s card to find a naked lady on the back, pointing and chuckling at how necessary such a detail was in the shoe world. Terrio looked back at me, a sly smirk on his face – clearly it hadn’t hindered business.

If you’re a local in Valencia, then get your shoes sorted out at Zapaterrio. If you’re just visiting, it’s worth a pit stop or at the very least, grab yourself one of the shop’s business cards.

I’ll leave with you some post-cobbler-chat thoughts I made:

  • I think a lot of cobblers feel unrecognised.
  • I think a lot of cobblers want to be recognised as a key part of society, an essential worker ofc. It’s a dying art, and how else are we going to walk about the city streets if our shoes are broken?
  • They are essential!!!
  • They take great pride in their work. People expect them to fix their shoes, no matter how complex, it’s almost to the point where they feel entitled. But the cobblers deserve recognition!!!!!

Shoe People: A New Series

Good morning sneaker pipo (shoutout BBC News Pidgin).

As we know, the world functions thanks to the many people who call planet Earth their home. The footwear industry is much of the same. It’s natural for our minds to give credit to the big-name designers and marketing powerhouses, but we must not forget the smaller cogs who keep the machine going!

Why do we often neglect the smaller cogs in this bigger shoe machine? I can think of several reasons, but regardless of those, it is clear that brands do not allocate budget for such tales.

That’s where wearshoeswritepoems comes in, to highlight the niche shoe stories you wish you could read about!

second hand shoes for sale in Zapatero in Dominican Republic
Zapatero in Las Terrenas in RD

Much like the Solar system, we know the bigger planets have a larger gravitational pull, but how come people still prefer my boy Pluto? Sure, it’s partly due to the Disney character (he was a rascal), but it’s mainly down to our love for the underdog.

The Shoe People series will champion lesser-known footwear people, those who exist around the world, toiling away under the shadow of the bigger brands.

After all, it wasn’t until the last 100 years that your local shoe makers had a much bigger role to play. Think of the number of bustling factories in Northampton and the cobblers who were busy making shoes before the 1950s. They were the rockstars of their time.

italian cobbler in catania
Italian cobbler in Catania, Sicily

I realise that the number of people who care about these types of stories are few and far between, but if you do care, be sure to stick around!

Since making a conscious effort to travel more, I have encountered more fellow footwear fiends, all adopting their own patch of earth in their own unique way.

Shoe salesman in Rio

These are the people that I’m interested in. These are the shoe stories that I love. Ones that you won’t find plastered on brand apps or newsletters, yet ones that need championing more than ever.

Why should we learn about a gentleman selling second-hand shoes on the corner of the old colonial part of Rio? Why should you know about a local Zapatero from the Dominican Republic? I couldn’t tell you the exact reason why. What I do know is that this person has sold shoes for the last two decades, which tells me they have a pure love for footwear.

People with decades of experience, in a concentrated market, running a domestic industry? Brand recruiters would be foaming at the mouth!

Expect real footwear stories about real people. Keep it real? Yeah, that’s what I thought.