Having been interested in the potential of the Nike Jam, I wanted to explore the world from which the shoe came. Digging into the history, I stumbled across Nike’s venture into dancing and breakdancing. From cool old adverts to the undiscovered talents of Sofia Boutella, writing this piece was fun.

If you do fancy giving it a read then here you go: https://thesolesupplier.co.uk/news/breaking-new-ground-nikes-journey-into-the-world-of-breakdancing/