Tag Archives: Superdry Jackets

The Nike Court Tradition BRS – a Forgotten Silhouette

It’s 2010. Mackenzie tracksuit tops are big on the school playground. Guys are using those small Nike string bags at school. Those ridiculously small Nike bookbags or also everywhere, as AJ Tracey confirms in his song Provisional License, “Old school I had the tiniest Nike backpacks, all of my books them bent up”. He’s not lying, everyone I knew who used those also had the most mashed up books. Another big memory from back then was the Superdry jackets that had about 50 zips on them. Guys would have them zipped up halfway with the most questionable gelled up hair. Thank goodness for Virgil and Kanye who made it their goal to “raise the overall taste level of the world”. However, my first example of their ‘improved taste level’ was in the form of the shutter shades Kanye used to wear. I came across them in Primark and bought a yellow pair which in hindsight, looked ridiculous.

I suppose for most, your pre and early teens are an awkward stage. People have just stopped being dressed by their parents, so they need to figure out what clothes means to them. It’s a journey to say the least. One piece I look back on with pride, are my Nike Court Tradition 2’s. A pair I in fact recently picked up off eBay for cheap. People have been sleeping on them and let it stay that way. Anyway, my mate and his older brother had a pair. They were the football Coaches kids which already put them on a higher level of cool, at least in my eyes. Having said that, the Coach would without a doubt, wear a pair of these Lonsdale shoes to every practice. What’s worse is, he always pulled them off. The drip was relentless. That’s how I remember it but memory can be a funny thing.

Every time we’d go about town, my mates would be wearing their pair of BRS’. They had the Velcro editions and I’d be glimpsing down at their feet, completely jealous. It took me a while, but after some nagging, I managed to convince my mum to get me a pair. We headed down to the local Sports Direct where I would often window shop. There was an array of DC and Airwalk shoes on wall racks as usual, but I wasn’t after that. I went over to the scary Store Manager to ask if I could try a pair on in my size. He always had a crazy look in his eye, like he would just go off at you if you rubbed him the wrong way. Whenever I’d walk in, there was always a 50% chance that he’d be shouting about something or someone. Hope he’s doing better these days. Luckily, he was in a good mood that day because next thing you know, I was trying on a pair of size 9’s. I went for an all-black pair with laces. The first three eyelets were different neon colours which I thought gave them a nice pop. My mum wouldn’t let me near the Velcro pairs that my mates had in fear that I’d turn into a degenerate. Parents have a funny way of thinking sometimes. I walked out 5 minutes later with a fresh pair in a brown Nike Box (a feeling I truly miss) in my massive Sport Direct bag. Mission success.

The only pair of BRS’ I could find with the different coloured eyelets. My pair was similar but with neon colours.

Since they were a general release and had a cheap retail price, the leather on them was of low quality. This worked out well for me as they had plenty of miles put into them and never creased too badly. The shape of them was excellent and the embroidered outline on the swoosh was a beautiful detail. I really loved my pair and had some fond memories in them. There was this one time I got pushed over by some guy outside my local Newsagents whilst wearing them. However, I was off balance to begin with so it’s not like I could blame the lack of traction on the soles. Bar that one terrible memory, all of them consists of good times and sunshine. I look forward to adding some more positive feelings to the pair I recently picked up off eBay. The Nike Court Tradition 2 is a shoe that I feel a lot of people have a past with, but one that no one really talks about. Viva la Nike BRS!

These were a cold pair that I always had my eye on. The neon eyelet and the 3M heal tab was something else!

[Upon finishing writing this, I may have actaully had the pair above with 3M hit on the back. I feel like I used to want to have the back of my shoe on show for some reason and that seems more than fitting. If that is the case then these were the building blocks that made up my love for the Air Max 95 Neons]